Marketing Analytics
Budget optimization, marginality analysis, and revenue forecasting — built for founders and marketers who need agency-level insights without the agency price tag.
Analytics tools
Marginal ROI and optimized allocation.
Estimate how each marketing channel contributes to your results, find where additional spend delivers the best return, and get a recommended budget allocation for your fixed pool of dollars.
Trend, seasonality, and scenarios.
Detect trends and seasonal patterns in your historical data and project future outcomes with uncertainty ranges. Adjust assumptions and see the forecast update instantly.
All calculations run client-side in your browser. Your spend data, conversion numbers, and revenue history never leave your machine. No accounts required.
These are simplified models — not a full marketing mix modeling platform. They use statistical approximations that work well for small businesses with limited historical data. Every result includes a confidence indicator and clear guardrails.
The math is based on the same concepts agencies use: power-law response curves, marginal efficiency analysis, and time-series decomposition — but stripped of complexity and delivered through plain-English interfaces.
You have a Google Ads account, a Meta budget, maybe an email list or organic content. You want to know where to put the next dollar — not hire a consultant to figure it out.
Your team is two people wearing many hats. You have data in spreadsheets but no BI tool and no budget for an agency retainer. These tools bridge the gap.
You're evaluating paid growth channels, content investments, or sponsorship opportunities. Before you commit budget, you want a quick sanity-check on likely returns.
Free marketing budget optimization, revenue forecasting, and newsletter revenue tools — plus sponsorship rate, subscriber goal, media kit, and inventory planning newsletter calculators. Client-side only. FAQ · Privacy